Value-based care is getting popular and patients also realize its benefits. Amazon, Berkshire Hathaway and JP Morgan Chase decided in January that they would form a healthcare company, which would primarily aim at cutting costs for U.S. employees. This move affected the shares of some major healthcare supply chain companies like Express Scripts and CVS Health.

The three companies said in a joint statement that the venture would be based in Boston and operate free from profit-making incentives. They have now hired Dr. Atul Gawande a widely recognized endocrine surgeon at Brigham and Women's Hospital in Boston, noted writer and researcher as the CEO of the yet unnamed employee healthcare company. Dr. Gawande is a public health researcher and has penned four New York Times bestsellers.  

Jeff Bezos, founder, and CEO of Amazon said that difficulties are going to be immense and success will require an expert’s knowledge, a beginner’s mind, and a long-term orientation. Dr. Gawande embodies all three, so the venture starts strong as they move ahead in this challenging and worthwhile endeavor.